1952 Petten Avenue
Brisbane QLD 4000
twenty-five August 2012
Mr Ur. Murray
Level 7, sixty-eight York St
SYDNEY NSW 2000
Dear Mr 3rd there�s r. Murray
As per your demand I i am submitting to you the attached report examining XXXX Rare metal Beer in the Australian beverage industry titled ‘XXXX Gold in the Australian Beer Industry', due around the 3 March 2012.
The purpose of this kind of report should be to inform you of the company background, merchandise attributes, promotional strategies including target market and marketing mix along with the pricing strategies for XXXX Gold Beer.
Our inspections suggest that XXXX Beer has good business in the current Australian beer industry. However , while outlined inside the report slipping consumption amounts and increasingly more00 local and international competition could lessen this market talk about if action is not taken.
We have recommended adjustments that could be made to the marketing mix that could potentially help XXXX to compete with international and native competitors subsequently resulting in a stable hold on industry share.
I again thank you for this opportunity. When you have any further concerns regarding the articles of this survey please feel free to contact me in (07) 46613523.
Your own Sincerely
A REPORT ON XXXX PRECIOUS METAL IN THE AUSSIE BEER INDUSTRY
Prepared for: Mr L Murray
Published: 3 October 2012
The listed below report upon XXXX Platinum beer inside the Australian beverage industry studies on the industry�s background, the founders Nicholas Fitzgerald and Edward Fitzgerald and the obtain and combine of several companies resulting in the biggest Australian possessed beer company, the Lion empire. Product information talking about XXXX Platinum as a item looking at the current market price and features, flavor described as sharp, clean and rejuvenating, the 3. 5% alcohol articles, 1 . being unfaithful percent carbs level plus the three different distribution storage units and size available on the existing market. The industry share of XXXX Platinum beer is additionally covered inside the report, with XXXX's current yearly market share increase leading to being name Austrians number 1 beer. The report looks at the segmentation descriptors weather, gender, age group, income level and existence cycle that have determined the XXXX Gold's target market. The item strategy looking at the fact that it is a consumer convenience product and resulting in the merchandise being a regular purchase to get the target gun house carry with short amount of time and effort involved in the shopping encounter involved with ale. We will look at the positing strategy which is based on you of the product and what XXXX Platinum has done to be sure this product is positioned in the the front of the target market segments minds. XXXX Gold will be described in line with the three degrees of product, product item, production and item mix. Marketing strategies will probably be covered explaining the marketing tools that XXXX Gold has used to communicate the XXXX Gold product to its target audience, advertising, public relations and sales promotion happen to be included in this. The report will handle the advantages as well as the disadvantages towards the promotional strategies that have been employed looking at ‘XXXX Angles' the attractive seeking females which might be directly targeted toward XXXX target market Guys. While speaking about the drawbacks with the exploitation of females and the sites trends for being more relatives orientated. Pricing objective used sales-oriented prices objective through market share push as well as status quo pricing target maintaining rates and keeping in line with competition. Two perceptual maps one particular for the introductory stage of the item and the second for the maturity level with both showing price and flavour since the map dimensions and using beers that are competition at that level of the product life cycle.
The purpose of the report was at direct necessity from...
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