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Marketing Problem of Small Scale Industrial sectors in North East India

Sant E. Gupta

Deptt. Of Business

S. D. JAIN GIRLS' COLLEGE

Dimapur: Nagaland

Advertising Problem Of small scale industries in North East India INTRODUCTION

North Eastern location of India comprising the eight declares of Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim and Tripura is endowed with vast organic resources and has gigantic potential of development. The economic structure of north-east India is just like the general economic structure of India as a whole. But due to its topography as well as social and political conditions very low relatively in reverse economy.

The proper importance of areas along having its sensitive geo political site extremely various nature of its human population with different ethnical, linguistic, spiritual and historic background get this region characteristically different from all of those other country. The truth is region remains backward in comparison with other parts in the country and could not develop much industrially despite of having vast normal resources. This table gives the idea to get industrially backwardness for Northeast region.

ECONOMIC INDICATORS

SL. NO . PARTICULARSUNITNERALL INDIA

1CREDIT DEPOSIT RATIO%16. 8-38. 358. 7

2PER CAPITA ELECTRICITY CONSUMPTIONKWH97355

3INDUSTRIAL PRODUCTION% OF GDP2. 1627

4UNEMPLOYMENT%127. six

5RAIL LENTHKM2578(4%)63140

6 ROAD LENTHLAKH KM1. 74 (7%)25

SOURCE: -- Annual Report 2006-07, Ministry of Advancement N. Elizabeth. Region

Small industries possess acquired a prominent place in the socio-economy development of the nation. It encounters many severe problems, most of which are associated with the smallness with their operations. The measures of promote them too will be, in general, of various variety coming from those needed for the development of huge industries. These kinds of industries, at times grouped under the general planning of community and small industries cover a wide variety of actions. The sector is decide to part into eight sub-sector particularly, khadi, community industries, handlooms, sericulture, handicrafts, coir, minor industries, and power harnesses. Of these the first 6 sub areas constitute classic industries as well as the last two, the present day small-scale companies. Modern small scale industries and power harnesses use contemporary technologies and are also mostly city oriented. Classic industries, alternatively are mostly non-urban and partially urban in character. The tiny sector is definitely identified in terms of capital expense of only Rs. 70 lakhs will be treated because small-scale devices. For ancillary units (i. e., individuals supplying elements etc ., to large scale industries and the foreign trade oriented units), the limit of capital investment can be higher at Rs. seventy five lakhs. Addititionally there is the " Tiny Sector”. Capital purchase covers only investment in plant and machinery. Property and stock buildings will be excluded typically because of the large variations in the prices of land in different locations. As per this classification almost all industries with capital purchase higher than specific for small-scale units will be large-scale companies. Northeast region are abundant with forest, forest products, horticulture and vitamin resources. Regardless of its rich resources, the location is still industrially backward. It is observed that per product investment in NE place is only Rs. 0. 88 lakhs as against Rs. 0. 95 lakhs in the area. Per device investment within the region on its own varies noticeably. The function of SSI's is significant in overall growth and development of economy of our country. It provides vast scope for raising employment. SSI's are work intensive and require less capital to get started on. It helps creation of goods and meets the requirement of consumer. The following table displays the total career and believed output of NER and all India.

SSI UNITS IN NORTH EAST REGION

TOTAL EMPLOYMENT% EMPLOYMENTESTIMATED OUTPUR (IN RS. LAKH)% GROSS RESULT NER7750163. 11505440. 561. 80

ALL INDIA24932763100. 00282269980. 00...

03.09.2019

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